What is a Square Rainbow

When our oldest son was about five, he drew a series of colourful blocks. When asked about it, he said it was a “Square Rainbow.” We’ve always loved this way of looking at the world – putting together disparate thoughts to make something new, not being bound by convention, seeing something in a new light and taking a risk to share it. It’s definitely a case of backward strategizing, but we love it nevertheless.

Kunyi Mangalam

Kunyi Mangalam

Qualitative research for Marketing, User Experience, Innovation Research, & Customer Experience

For over 25 years, Kunyi Mangalam, principal of Square Rainbow, has helped organizations and teams understand and empathize with the people they want to connect with and support, whether those be customers, employees, stakeholders, citizens, or new audiences.

Brian Hoyle

Brian Hoyle

Popular and Technical Science Writing and Editing

With over 15 years experience as a science & medicine editor & writer Brian has edited over 5,000 manuscripts in a variety of science, medical, & social science disciplines. Has extensive experience helping non-native English speaking scientists & clinicians, writing about science & medicine for non-scientists, & reporting from medical conferences.